How to optimise a blog post and help your small business website get noticed

What to do to help your small business website blog get read by more people

​Having a blog as part of your small business website is a recommended way to give your website a regular boost of fresh new content; and Google (as well as other search engines) favour such websites. But, is it enough just to write a post and press publish? Well, no not really, if you truly want to have a chance of it getting noticed. 

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Break up text with videos and images

Keep your blog post more engaging by inserting a relevant image or two where possible. It breaks up lots of texts and makes the page look more interesting. Please do remember to provide some ALT TEXT for your images too, this helps from an accessibility point of view as well as website blog optimisation.

If your blog post lends itself to having a video in it, great, that's even better than an image. Users and Google (and the like!) love video. I would recommend you upload the video onto You Tube and then embed the video onto the blog post, instead of actually hosting the big fat heavy video on your actual website blog, as this will slow things down for your readers; and as we all know, a slow website is a bad frustrating one! Please do have a look at how you can optimise your You Tube videos as this can then be another avenue for your small business to generate awareness and therefore visits. 

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Structure and tag your blog post clearly

​There are some key pointers to learn and take on board for each blog post with regards to structure and publishing. An article by Hostgator provides 10 excellent top tips on how to optimise a blog post so you'll have a better chance of search engines picking up your content over others.

​https://www.hostgator.com/blog/optimize-blog-posts-seo/

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Spread the word on your social media platforms

Once you've written your blog post, and you've checked it all over thoroughly to ensure there are no annoying typos, that it reads as you intend, looks appealing to the eye and that you've completed the check list provided in the article above by Hostgator, once you've pressed publish, it's really important to promote your blog post. Promotion will help the blog post be read and this will raise the credibility of your blog with the likes of Google. So, go ahead and promote the blog post on all your social media platforms, whether this is Facebook, Instagram, Linked In, Twitter or several of these. I always recommend posting on social media alongside an image, rather than a text only post. A further recommendation is to use a url shortening tool for the url of your blog post, these are shorter (as the word infers) which makes them more user-friendly. Plus you can track these short urls too so you know how many clicks it's had. My go-to tool for this was always the Google version, but this has now been discontinued sadly and I'm still trying different ones to find my preferred alternative.  This article takes you through some of the best url shorteners.


Really hope you've found this all useful. If you have any questions or if you'd like help with setting up a website and blog, then please do get in touch, I look forward to having a chat and providing a no-obligation quote. My ethos is all about keeping websites stress-free, affordable and professional, both in getting it designed in the beginning and from an ongoing perspective.  Read testimonials from my clients or get in touch today.

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