Why is colour an important decision?
When starting your own business it's very important to consider the colours of your business very carefully and then stick to a maximum of 3 colours that you use across all customer touch points - shop or office decor, leaflets, logo, website colours. This is part of your brand identity which, over time, enables people to know a particular communication is coming from the authentic you. So it's important to choose carefully so you can be consistent with your brand colours for years to come, not turn your target audience off with your colour choice and for those colours not to clash.
What to think about when choosing a colour?
There a few check points to go through:
Psychology of colour
This very helpful and eye-catching infographic gives a brilliant insight into why colour is important, how different primary colours influence people and their emotions and also highlights which brands use particular colours.
Your main colour and up to 2 supporting colours
With answers from the above sections, work out which colour is most strongly connected with your brand (your primary colour in the diagram below) and have this as your main brand colour. Use a colour wheel, similar to the one below to check if the other colours that have come up during this exercise, actually complement your primary colour. If they do, then great. If not, what colours do complement your main brand colour? This is deduced best by using the colours that are diagonally opposite your primary colour on the wheel.
Hope you've found this useful. Good luck with your new business venture or your rebranding exercise. If you'd like my help to create a website that brings your brand to life or if you need any marketing communication materials created and printed, then please get in touch.
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