Sharing marketing tips and Amatsu Therapy stories

Choosing colours for your business

7/2/2017

Why is colour an important decision?

When starting your own business it's very important to consider the colours of your business very carefully and then stick to a maximum of 3 colours that you use across all customer touch points - shop or office decor, leaflets, logo, website colours. This is part of your brand identity which, over time, enables people to know a particular communication is coming from the authentic you. So it's important to choose carefully so you can be consistent with your brand colours for years to come, not turn your target audience off with your colour choice and for those colours not to clash.

What to think about when choosing a colour?

There a few check points to go through:

Who is your target audience? What colours would appeal to them? What colours would be a turn-off for them? i.e. pink is very likely to put a male off coming to your business.
Customers buy from people and not businesses, so what colours do your friends and family associate with you and why?
What are all the different places where you'll have contact with your customers or potential customers (prospects), either now or in the future. This could cover craft fairs, social media, shop etc. And what marketing communications will you be likely to use for your business at each of these places i.e. business cards, leaflets, flyers, posters, banners, t-shirts. Are there any factors that may influence any of these places or marketing communications i.e. if you're going to have company t-shirts, do you need to avoid certain colours that'll clash with their skin tones or hair colour.
How do you want your target audience to feel about your brand? Colours can influence our moods and emotions, hence the advent of Colour Therapy. See the next section for more information on this element.

Psychology of colour

This very helpful and eye-catching infographic gives a brilliant insight into why colour is important, how different primary colours influence people and their emotions and also highlights which brands use particular colours.

Your main colour and up to 2 supporting colours

With answers from the above sections, work out which colour is most strongly connected with your brand (your primary colour in the diagram below) and have this as your main brand colour. Use a colour wheel, similar to the one below to check if the other colours that have come up during this exercise, actually complement your primary colour. If they do, then great. If not, what colours do complement your main brand colour? This is deduced best by using the colours that are diagonally opposite your primary colour on the wheel.

Hope you've found this useful. Good luck with your new business venture or your rebranding exercise. If you'd like my help to create a website that brings your brand to life or if you need any marketing communication materials created and printed, then please get in touch.

Best wishes
Carolyn

Great advertising - your logo printed onto T-shirts

18/3/2016

If you need help designing a logo for your business, then feel free to get in touch. Happy to discuss your design and either create it myself (like I did with Pete's above) or recommend alternative options.

Author

I'm passionate about helping others reach their goal; whether this be a small business or charity wanting to get online or someone wishing they could get rid of a structural health problem that's affecting their wellbeing.

My aim of this blog is to raise awareness, share information, advice and tips to help others to take positive steps forward to towards achieving their goal.