Who is your target audience? Do you know?

This is a vital question & one of the first I ask my clients when chatting about their website and marketing needs.

Identifying your target market can sometimes pose a challenge for some small businesses. Some often saying "but my product appeals to everyone...". To really drive awareness, sales and engagement you need to have a focus for your marketing efforts. This helps Return On Investment which is super important when you're a small business and funds are tight.

Do you know how to identify your target audience?

If not, you're certainly not the only one and this guide written by The Talented Ladies Club will definitely help you.
Happy reading :)